{"id":2647,"date":"2026-10-14T17:02:13","date_gmt":"2026-10-14T17:02:13","guid":{"rendered":"https:\/\/funkynubianrepublic.com\/convo\/2026\/10\/14\/saucy-santana-soulja-boy-pretty-ricky-headline-the-nxt-awards\/"},"modified":"2026-10-14T17:02:13","modified_gmt":"2026-10-14T17:02:13","slug":"saucy-santana-soulja-boy-pretty-ricky-headline-the-nxt-awards","status":"publish","type":"post","link":"https:\/\/funkynubianrepublic.com\/convo\/2026\/10\/14\/saucy-santana-soulja-boy-pretty-ricky-headline-the-nxt-awards\/","title":{"rendered":"Saucy Santana, Soulja Boy, Pretty Ricky headline the NXT Awards"},"content":{"rendered":"
\"Promotional
Source: NXT Awards \/ Reach Media<\/figcaption><\/figure>\n

Saucy Santana, Soulja Boy\u00a0<\/strong>and\u00a0Pretty Ricky<\/strong>\u00a0are pulling up to the NXT Awards next week, headlining a lineup that puts rap, R&B and the reality and influencer stars who keep timelines busy on one stage.<\/p>\n

The second annual ceremony goes down Sunday, October 25, at the Coca-Cola Roxy in The Battery Atlanta.\u00a0Tia Kemp<\/strong>\u00a0is back as host, and scheduled performers include\u00a0BossMan Dlow<\/strong>,\u00a0Saucy Santana<\/strong>,\u00a0Boston Richey, Pretty Ricky<\/strong>\u00a0and\u00a0Soulja Boy<\/strong>. Atlanta\u2019s own\u00a0Pluto<\/strong>\u00a0and\u00a0Taffy\u00a0<\/strong>are also on the bill, with more talent expected to join. The show streams live on Now That\u2019s TV and YouTube.\u00a0<\/p>\n

The inaugural NXT Awards last year set the bar. DaBaby, Sukihana, YK Niece, Travis Porter, Big Boogie<\/strong>\u00a0and\u00a0Diamond the Body<\/strong>\u00a0were among those who took the stage. \u00a0Jhonni Blaze<\/strong>\u00a0opened the night.\u00a0 Atlanta staples producer\u00a0Zaytoven<\/strong>\u00a0and rapper\u00a0Scrappy<\/strong>\u00a0were among the names in the building.\u00a0<\/p>\n

Now That\u2019s TV was founded in 2021 by African American entrepreneur\u00a0Teleau Belton<\/strong>\u00a0as an independent, Black-owned streaming network built to amplify voices often overlooked by mainstream media. It started with original, unscripted and reality-based programming and has since expanded into podcasts, interactive entertainment, boxing and live events.<\/p>\n

<\/div>\n

\n<\/p>

TRENDING STORY: Iconic Black Artist Who Never Won a Competitive BET Award<\/a><\/p>\n

TRENDING STORY: Big Draco For President?! Soulja Boy Teases 2028 White House Run<\/a><\/p>\n

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<\/div>\n

That ownership detail matters more now than it did a few years ago. BET, the network that for decades was the cultural home for Black music, comedy and awards shows, now sits inside a corporate giant. Paramount has owned it since 2001, when predecessor Viacom acquired BET for $3 billion, and the network started as a Black-owned cable channel. Paramount explored selling a majority stake to Black buyers a few years ago, but no deal happened. This year Paramount went further in the other direction. It bought Tyler Perry Studios\u2019 stake in BET+ and folded the streamer into Paramount+. One commentator described the move as the end of the last vestige of Black ownership tied to the BET network.<\/p>\n

When BET hit pause on the Hip Hop Awards, Atlanta\u2019s October lost its biggest night. Now That\u2019s TV built a new one. In August 2025, BET\u2019s then-CEO confirmed the network had suspended the Hip Hop Awards, an October staple since 2006, along with the Soul Train Awards, saying they were being reimagined rather than ended. The Soul Train Awards are now set to return Nov. 27, but the Hip Hop Awards still haven\u2019t, and ONE Musicfest is on pause until 2027.\u00a0 Now That\u2019s TV, the Black-owned network with a loyal audience and a fast-growing roster, is filling the gap with the NXT Awards, currently one of the culture\u2019s primary fall gatherings.\u00a0 \u00a0While we can still see Black faces on many screens, Black ownership of national media platforms is far harder to find. Now That\u2019s TV is one of the few places where the people on screen and the people signing the checks look alike.\u00a0 TV One is also a Black owned network.\u00a0<\/p>\n

If the NXT Awards lineup gets people through the door, the ballot gets people talking. Fans are voting on 15 categories including Artist of the Year, Song of the Year and Blogger of the Year. The network\u2019s reality regulars battle it out for King and Queen of Now That\u2019s TV, Fan Favorite and MVP.<\/p>\n

Then there are the categories that are messy in the best way.\u00a0\u201cMost Hated Troll,\u201d \u201cShould\u2019ve Stayed Home\u201d and \u201cBiggest Crashout\u201d give the audience a chance to rank the messiest, loudest and most unforgettable moments of the year. \u201cMost Viral Moment\u201d is basically a recap of the network\u2019s biggest scenes, from reunion fights to podcast stunts to two installments of\u00a0The Hookup<\/em>. Song of the Year puts tracks from Ivori, Larue, Aakosha, Pookie, Vanity Rose and Diamond the Body head-to-head. The people who watch are the ones deciding who wins,\u00a0<\/p>\n

Voting is open through\u00a0the Voting page<\/a>\u00a0at\u00a0TheNXTAwards.com. Pick one nominee per category and submit.\u00a0 Tickets are available through the awards site and major ticketing platforms.<\/p>\n

Now That\u2019s TV wants the world to know that the Black voices it champions are stronger than ever and growing.<\/p>\n

\"Jazmyn
Source: Jazmyn Summers \/ Jazmyn Summers<\/figcaption><\/figure>\n

Article by\u00a0Jazmyn Summers.\u00a0\u00a0You can\u00a0catch\u00a0Jazmyn\u00a0every morning on \u201cJazmyn in the Morning \u201con Sirius XM Channel 362\u00a0<\/em>Grown Folk Jamz<\/em><\/a>.\u00a0\u00a0Subscribe to\u00a0J<\/em>azmyn<\/em>\u00a0Summers\u2019 YouTube<\/em><\/a>. Follow\u00a0her\u00a0on\u00a0<\/em>Facebook<\/em><\/a>\u00a0and\u00a0<\/em>Instagram.<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Source: NXT Awards \/ Reach Media Saucy Santana, Soulja Boy\u00a0and\u00a0Pretty Ricky\u00a0are pulling up to the NXT Awards next week, headlining a lineup that puts rap, R&B and the reality and influencer stars who keep timelines busy on one stage. The second annual ceremony goes down Sunday, October 25, at the Coca-Cola Roxy in The Battery […]<\/p>\n","protected":false},"author":1,"featured_media":2649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"https:\/\/blackamericaweb.com\/wp-content\/uploads\/sites\/10\/2026\/10\/17919971398969.jpeg?w=768&strip=all&quality=80","fifu_image_alt":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"buzzeditor_post_format":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSaucy Santana, Soulja Boy, Pretty Ricky headline the NXT Awards - Convo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funkynubianrepublic.com\/convo\/2026\/10\/14\/saucy-santana-soulja-boy-pretty-ricky-headline-the-nxt-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saucy Santana, Soulja Boy, Pretty Ricky headline the NXT Awards - Convo\" \/>\n<meta property=\"og:description\" content=\"Source: NXT Awards \/ Reach Media Saucy Santana, Soulja Boy\u00a0and\u00a0Pretty Ricky\u00a0are pulling up to the NXT Awards next week, headlining a lineup that puts rap, R&B and the reality and influencer stars who keep timelines busy on one stage. 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